Din Clay Ton exhibition’s purpose is to promote an intercultural exchange between Germany and Thailand with a selection of artistic works which highlight traditional and innovative handicraft techniques in the field of ceramics and porcelain production.
We worked with Goethe-Institut and Stefanie Hering to enlighten this magical story. We developed a PR campaign to promote the event to Thai and international media.
First, we built a pertinent strategy closely with our client to define the core messages of the story; what we had to tell to journalists. Following a brainstorming with Goethe’s team and communication team of Hering Berlin we found the core messages;
We worked with Goethe-Institut and Stefanie Hering to enlighten this magical story. We developed a PR campaign to promote the event to Thai and international media.
First, we built a pertinent strategy closely with our client to define the core messages of the story; what we had to tell to journalists. Following a brainstorming with Goethe’s team and communication team of Hering Berlin we found the core messages;
